The Web of Life

The web of life – it is what holds us together and binds us as people, groups, communities, countries, continents – as the world!


It is amazing to think how we are all bound together through technology – it is people like us who have made this happen and it is people like us who will continue to improve and innovate to allow communication across the globe to be even more efficient and effective.

When I began this subject I had no idea of the power of the digital world – it was something I accepted as reality and knew we could use to our advantage, yet I couldn’t quite grasp just how powerful the web really is. To think that we can communicate with such ease to people on the other side of the world is startling, and to think of the new innovations coming our way really excites me!

The possibilities are endless, and I believe that we are only limited by our own imaginations – it seems that given the right tools just about anything in this world is possible, and I cannot wait to enter the world of marketing with the insights that I have learned through studying e-marketing.

I hope to continue this blog, as it is something that was out of my comfort zone, yet I embraced it and have enjoyed writing!

Earth Hour

As e-marketing students I am sure we all can agree that social media can be hugely successful for particular organisations, and that earth hour is a great example of this.
Earth hour 2010’s success can be directly attributed to Facebook where the event spread like wildfire and got everybody , from all over the world involved – that is more than 100 million over about 40 countries!

The campaign for Earth Hour 2011 has already been launched – and you guessed where – on Facebook!

In order to view the main video you must click ‘like’ on Earth Hour’s Facebook page. So far about 419,518 people have clicked ‘like’ – a huge number!! The video campaign is a compilation of user-generated media – taken by people all over the world and put together – highlighting the power of digital and how it can bring people together.

I would expect the campaign to keep growing and the number of people involved to soar thanks to their clever use of digital media and knowing how to make the most of it in order to spread a message!