I came across this viral video just the other day in a lecture at uni:
It’s Toyota’s viral campaign for the “Swagger Wagon” (otherwise known as ‘Toyota Sienna’). In the video the ‘Sienna’ family rap about their hip, cool and trendy station wagon, in an attempt to break down all the stereotypical views of the family wagon/minivan!
I think this ad is hilarious on many levels – and catchy too!! Considering it is aimed at young 20-35 year olds that are starting families, Youtube is a great place to advertise an ad of this type. It is witty, humorous and would catch the eye of a young person who is accustomed to browsing Youtube.
I have been noticing a lot of viral video campaigns lately that have taken shape in rap! Another example is this Smirnoff viral ad:
http://www.youtube.com/watch?v=PTU2He2BIc0
Both the above ads have had over 5 million views!!!! This is a HUGE number! It shows that when done right they can have a massive following!
Whilst these ads are fun to watch, I was wondering if people think they are actually effective? Especially for Toyota, a car is a big decision to make, would a light-hearted ad such this influence you to actually buy the car?! I respect Toyota for creating an ad of this style – they are trying to break out of the typical 'car adveritsement mould' and it is exactly my type of humour - I would probably consider the Swagger Wagon if I was starting a family and wanted to look cool in a minivan!
I really love an ad that makes me want to watch it again. Bud Light have made a reputation out of it, with Superbowl fans not happy until they have watched the half time ad break....crazy!
ReplyDeleteThis is a very addictive ad but it in no way changes my view of Toyota. That is one of my issues with many viral campaigns is that although they get attention, I dont feel like they would influence purchase decisions as I cant take it seriously as an ad.
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