SCENTED BANNER NATURA KAIAK from Black Mamba on Vimeo.
I am not sure if anyone has seen this before, but I really wanted to share it with everyone!
Whilst to most of us banner ads are annoying and intrusive, this shows that when done right they can achieve a really high click through rate and turn into sales. At the beginning of the semester I was of the view that nobody ever clicked on banner ads, and that they could be damaging for brand image...but my perceptions are slowly changing. I really applaud the creativity and wittiness of this campaign – it just goes to show how if you think outside the square banner ads can truly stand out and be valuable for a company. Whilst the strategy used in this case is obviously not sustainable in the long term, it is a great way to generate buzz and get people talking!
No comments:
Post a Comment