Earth hour 2010’s success can be directly attributed to Facebook where the event spread like wildfire and got everybody , from all over the world involved – that is more than 100 million over about 40 countries!
The campaign for Earth Hour 2011 has already been launched – and you guessed where – on Facebook!
In order to view the main video you must click ‘like’ on Earth Hour’s Facebook page. So far about 419,518 people have clicked ‘like’ – a huge number!! The video campaign is a compilation of user-generated media – taken by people all over the world and put together – highlighting the power of digital and how it can bring people together.
I would expect the campaign to keep growing and the number of people involved to soar thanks to their clever use of digital media and knowing how to make the most of it in order to spread a message!
Please fix the link...i cant connect...Thx
ReplyDeleteI am really sorry but I can't seem to get the link to work! All you have to do is go onto Facebook and type in "Earth Hour" and you should be directed to the page!
ReplyDeleteI included a screen clip above of what the page looks like :)